A Newbie's Guide to AB Testing

AB Testing 101

Don't set aside budget for Optimizely and Google Analytics before reading this simple and fun AB testing guide for newbies that ENTREPRENEUR put together to help get the basics out.

Key Takeaways

• Be prepared to fail, and fail, and fail again before succeed. About 1 in 7 AB test has a winning one.
• Try to test on one thing at a time. Be aware of different variables that may come into play. If you can't isolate individual drivers, try to be mindful about them when reading the results.
• Make sure your test result is statistically significant. There are some online tools available to help you out.

More tips on split testing

Test improved conversion over control by 20%. Deploy? Think twice.

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