Thursday, April 2, 2020

What has a pandemic to do with marketing?

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What is a pandemic? Many of us learned the word Pandemic for the first time thanks to coronavirus and COVID-19. Pandemic is an outbreak o...
Thursday, May 31, 2018

i18n & l10n - Boost Your Addressable Market by 10X+

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What is i18n & l10n? i18n & l10n stand for internationalization and localization, meaning I-eighteen-letters-n and L-ten-letter...
Monday, March 19, 2018

Are We Really Ready for Voice Assistant - Why User Engagement is Challenging for Voice Apps

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Five Levels of Consumer Awareness All the way back in 1966, Eugene Schwartz laid out the 5 phases a consumer goes through before they...
1 comment:
Tuesday, August 29, 2017

Why You Should Ignore Everything You Have Been Told About Growth Tactics

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We have all heard various recommendations on growth tactics: Mandatory registration, rich push notifications, frictionless user onboardi...
6 comments:
Saturday, March 18, 2017

Test Improved Conversion over Control by 20%. Deploy? Think Twice.

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Common traps for AB testing and how to read split test result correctly. What to watch out for in split test The Invisible Traps in ...
Thursday, March 16, 2017

The Rise of Voice and Collective AI

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WHAT DO WE WANT? Natural language processing! WHEN DO WE WANT IT? Sorry, when do we want what? — Benedict Evans (@BenedictEvans) Janua...
Friday, March 10, 2017

Try Out Beet, Because it'll Make You Red Pee

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The Red Pee Proposition Most parents have had the challenge of convincing their kids to eat vegetables. "Try some brocolie, honey...